The Score gets a revamped ticker

The Score has retooled its ticker to appeal to its hardcore sports fan demo - and brands are invited to get in the game. The always-on (even during ads) ticker has new features geared toward the sport playing onscreen such as a flag indicator for racing, a breaking news section and a power play indicator for hockey. Craig Malanka, director of marketing for The Score, says ad opportunities on the ticker are available. '[With the new features,] brands can also add animation,' he says. 'Many of our advertisers get exposure on our ticker as part of a multimedia package which includes TV spots, online and now mobile. Exposure on the ticker is never sold on its own.' Malanka says brands including Molson Canadian and Coors Light have bought a package like this. Other past ticker advertisers include Expedia, Burger King and McDonald's.
By Staff 
June 8, 2006

The Score has retooled its ticker to appeal to its hardcore sports fan demo – and brands are invited to get in the game. The always-on (even during ads) ticker has new features geared toward the sport playing onscreen such as a flag indicator for racing, a breaking news section and a power play indicator for hockey. Craig Malanka, director of marketing for The Score, says ad opportunities on the ticker are available. ‘[With the new features,] brands can also add animation,’ he says. ‘Many of our advertisers get exposure on our ticker as part of a multimedia package which includes TV spots, online and now mobile. Exposure on the ticker is never sold on its own.’ Malanka says brands including Molson Canadian and Coors Light have bought a package like this. Other past ticker advertisers include Expedia, Burger King and McDonald’s.