Vision Media takes ads to the streets… and walls

Working in conjunction with Guerrilla Outdoor Media, Vancouver-based Vision Media has developed a new ad product that's two parts Angela Bower and one part Tony Micelli (of Who's the Boss fame). Dubbed Vision STREETWASH, the technique uses large stencils of ads to 'clean' an OOH campaign into a dirty wall or street covered with grime or graffiti. Tapping into Vancouver's largely eco-friendly consumer base, the company has been targeting both environmentally conscious clients as well as traditional products to use the waste-free concept. While Vision STREETWASH is currently found only on Canada's west coast, the company will also soon be invading the Toronto and Montreal markets. Prices for the service range from $400 for a single application to up to $30,000 for 100 applications. Production costs are extra.
http://www.visionmediaco.com
By Staff 
June 15, 2006

Working in conjunction with Guerrilla Outdoor Media, Vancouver-based Vision Media has developed a new ad product that’s two parts Angela Bower and one part Tony Micelli (of Who’s the Boss fame). Dubbed Vision STREETWASH, the technique uses large stencils of ads to ‘clean’ an OOH campaign into a dirty wall or street covered with grime or graffiti. Tapping into Vancouver’s largely eco-friendly consumer base, the company has been targeting both environmentally conscious clients as well as traditional products to use the waste-free concept. While Vision STREETWASH is currently found only on Canada’s west coast, the company will also soon be invading the Toronto and Montreal markets. Prices for the service range from $400 for a single application to up to $30,000 for 100 applications. Production costs are extra.

http://www.visionmediaco.com