Paramount Back in the Game – Eloda ad analysis for June 9-June 15, 2006

Thanks to a heavy marketing push for movies like Nacho Libre, Paramount Pictures has climbed back into the top 3 advertisers for the period of June 9-June 15, 2006 after a long absence. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Thanks to a heavy marketing push for movies like Nacho Libre, Paramount Pictures has climbed back into the top 3 advertisers for the period of June 9-June 15, 2006. The company has been out of the top 10 for the last several weeks. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of June 09 to June 15, 2006 versus the same time period last year.

2005 2006
1 General Motors Procter & Gamble
2 Procter & Gamble Kraft
3 L’Oreal Consumer Products Paramount Pictures
4 The Brick General Motors
5 Kraft Sony Pictures
6 Universal Pictures Kartz Group
7 Walt Disney Pictures McCain
8 Wendy’s Government of Ontario
9 Warner Bros Pictures Reckitt Benckiser
10 Sony Pictures The Brick

Top 3 categories with the most new TV advertisers on the Canadian English market for period of June 09 to June 15, 2006 versus the French market for the same period.

Top Categories Chart

Categories with the largest variety of TV commercials on the Canadian English market for the period of June 09 to June 15, 2006

Top Categories Chart