Earlier this morning, CHUM revealed its newly acquired broadband news application, CityNews Video News Director, for the broadcaster’s new CityNews website (www.citynews.ca). The service will allow users to program their own customized news content online and view stories at a reasonably high quality. All the videos, including breaking news clips, can be shared, browsed and searched online.
The technology also allows for unique and innovative advertising opportunities. In addition to standard web advertising ops like banner and skyscraper ads, the new system allows for inserting video advertising into all clips, ensuring marketers the access to every visitor to the site. FeedRoom, the company providing the technology to CHUM has previously worked with Wal-Mart, The New York Times, and USA Today providing similar services.
