One80, a non-profit publication produced in association with The Boys & Girls Clubs of Canada, is expanding its circulation beginning this September. The pub, which launched last September in conjunction with a civic journalism project, was circulated throughout the York and Durham regions of Ontario with a circulation of 27,000. Beginning this September, One80 will double its circ to 55,000 as it ventures inside the GTA, distributing copies of the mag in over 500 pick-up locations including high schools as well as libraries, youth centres, malls and HMV stores.
In addition to standard print ads, One80 also offers ‘component’ advertising for sections of each issue, covering topics such as music and gaming. (The sections are ‘brought to you by’ advertisers). As well, the pub includes service pieces for organizations like the Toronto Police, which teamed up with One80 earlier this year. The pub also has a website (www.oneeighty.ca) that features issues, sponsors and information on One80‘s media education initiatives.
