After holding on to the top spot for the past few weeks, P&G dropped to number eight on the list while Unilever claimed first place. McCain and Reckitt Benckiser round out the top three. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of June 23 to June 29, 2006 versus the same time period last year.
| 2005 | 2006 | |
| 1 | General Motors | Unilever |
| 2 | Kraft | McCain |
| 3 | L’Oreal Consumer Products | Reckitt Benckiser |
| 4 | The Brick | Kraft |
| 5 | Wendy’s | Wyeth-Ayerst Canada |
| 6 | Paramount Pictures | Effem Foods |
| 7 | CanWest Global Communications | Sony Pictures |
| 8 | Labatt | Procter & Gamble |
| 9 | Gillette | Nestle |
| 10 | Warner Bros Pictures | Government of Ontario |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of June 16 to June 22, 2006 versus the French market for the same period.
Categories with the largest variety of TV commercials on the Canadian English market for the period of June 16 to June 22, 2006
