Lamar rewarded for helping Vancouver Transit buck the odds

While revenue for public transit advertising was taking a dive elsewhere, profits for TransLink (Greater Vancouver Transit Authority) have headed in the opposite direction - in part because of the initiatives of its long-time licensee, Lamar Transit Advertising. That's why, after a seven-year partnership, TransLink recently awarded Lamar a ten-year renewal, with an extra option that could take the deal to 2020.

Byron Montgomery, Lamar's VP and general manager, attributes his company's successful track record mostly to 'our innovative, state-of-the-art transit displays and our proposal for the 2010 Olympics period.'

www.lamar.com
By Staff 
July 20, 2006

While revenue for public transit advertising was taking a dive elsewhere, profits for TransLink (Greater Vancouver Transit Authority) have headed in the opposite direction – in part because of the initiatives of its long-time licensee, Lamar Transit Advertising. That’s why, after a seven-year partnership, TransLink recently awarded Lamar a ten-year renewal, with an extra option that could take the deal to 2020.

Byron Montgomery, Lamar’s VP and general manager, attributes his company’s successful track record mostly to ‘our innovative, state-of-the-art transit displays and our proposal for the 2010 Olympics period.’

www.lamar.com