Marketers start their engines for NASCAR road show
When the NASCAR Experience Travelling Roadshow begins rolling through 19 Canadian cities for its second annual go-round today, the fan-friendly exhibition will bring with it nearly as many brand exposure opportunities as speedy cars.
Canadian marketers leveraging NASCAR's popularity among 5.8 million Canadian fans, and the fact that it's the number-one televised motor sport in Canada, include: Headz Gamez, which is bringing a life-size version of its NASCAR Racing board game that literally allows fans to become part of the action; Coca-Cola Canada's Full Throttle, which is NASCAR's official energy drink in Canada and will have a show car on display; and Lilydale Foods, which will have sampling of its poultry products as well as a show car. All three sponsors will have television media support through commercial inventory during NASCAR broadcasts on TSN and Rogers Sportsnet.
When the NASCAR Experience Travelling Roadshow begins rolling through 19 Canadian cities for its second annual go-round today, the fan-friendly exhibition will bring with it nearly as many brand exposure opportunities as speedy cars.
Canadian marketers leveraging NASCAR’s popularity among 5.8 million Canadian fans, and the fact that it’s the number-one televised motor sport in Canada, include: Headz Gamez, which is bringing a life-size version of its NASCAR Racing board game that literally allows fans to become part of the action; Coca-Cola Canada’s Full Throttle, which is NASCAR’s official energy drink in Canada and will have a show car on display; and Lilydale Foods, which will have sampling of its poultry products as well as a show car. All three sponsors will have television media support through commercial inventory during NASCAR broadcasts on TSN and Rogers Sportsnet.
