Corus Custom Networks, a division of Corus Entertainment, will roll out a new format for its TV listings channels in 77 markets across western Canada throughout the summer. Shifting from a vertically-split to a horizontally-split format will allow the listings to be displayed along the bottom half of the screen, while the top half is split into two advertising blocks.
One block will feature advertising in conventional 4 x 3 broadcast format, enabling clients to air commercials already produced for conventional television. The second ad block supports text-only content and will feature local weather and community messages. It can be linked to run simultaneously with the commercials airing in the adjacent advertising block.
The new format, which will be operated and managed on Shaw Cable-owned channels, ‘provides engaging, viewer-friendly information while delivering an excellent package to our advertising clients,’ said Tyler Alton, Corus Custom Networks VP/GM.
A screen capture of the new format can be seen at http://www.coruscustomnetworks.com/tvl.asp.
