Camp and catfights galore will be rife five days a week on Sun TV thanks to the debut of two telenovelas (the South American term for ‘soaps’). In Fashion House, ’80s divas Morgan Fairchild and Bo Derek will be at each other’s throats playing ruthless fashion moguls scheming to take over the haute-couture industry’s hottest company. And Table For Three will follow the story of two brothers on the run from the mafia and in love with the same woman.
Produced by Twentieth Television, both shows premiere September 5, at 5 p.m. and 4 p.m. ET respectively, with 65-episode story arcs stripped Monday through Friday over 13 weeks. Don Gaudet, Sun TV’s GM programming, is enthusiastic about marketing opps. ‘With serialized TV enjoying new heights of viewer popularity, we are very excited to be the only Canadian station to air these U.S.-produced telenovela-style dramas this fall.’
What’s in the works so far, he says, is ‘looking for a radio partner to do a cross-promotion, watch/listen-to-win contest around the series launch. This will kick off with a pre-promotion the last two weeks of August and a contest starting in September to look for a key word in the broadcast and listen to the radio the next morning to phone in for great prizes.’
