Courtesy of MTV, Bell Canada and Rogers, a lineup of MTV hits is now free for the dialing for ExpressVu and Rogers on Demand customers. They include season one of Laguna Beach, Real World, Viva La Bam and The Real World: Austin. Shows to be added in the coming months include Jackass, Pimp My Ride, Punk’d, Wild ‘n Out and Wildboyz.

Laguna Beach is turning into such a phenom that a recent report from Youthography raved that the series had ‘struck teen drama gold’ and opined that, ‘although MTV in Canada has yet to release any measured media numbers publicly, our expectation is that both Laguna Beach and The Hills will show good results in the Canadian market … and only continue to perform as a notable aspect of youth culture here in Canada.

‘Young people watch TV as many as seven different ways, with the average being two different ways in a week,’ Youthography added. ‘They consume TV on a TV, computer or handheld device like a cellphone or iPod. They record it, download it and/or buy it on DVD. While not everyone is buying shows for their iPod or downloading rips on Bit Torrent sites, enough young people are here to create the thin edge of the wedge. People want what they want when they want it and you can count on consumers only being more demanding over time.’