For the second year in a row, JupiterResearch has named 24/7 Real Media the top paid search marketing provider. Its 2006 Search Engine Marketing (SEM) Agency Constellation report rated the New York City-based global digital marketing company highest in terms of overall business value and market suitability among the 15 search-specific and full-service firms profiled.
A recent JupiterResearch report predicted that search advertising spending will grow 24% to $6.5 billion, or 41% of total online spending in 2006, in the U.S. and increase to 43% of online spending in 2011. To capitalize on this trend, 24/7 Real Media recently released Decide DNA 6, the latest version of its SEM platform.
