With a goal of uniting all Toronto students through one non-campus-specific portal, two business students at York University’s Schulich School of Business in Toronto are launching Campus Life Magazine on September 4th with an initial print run of 30,000. Andrew Au is the publisher and Shaheen Yazdani is editor of the publication – the print version of which will be published quarterly, with a monthly web-based edition.
Yazdani says the opportunity of reaching the desirable 17-25 student demographic has already attracted such major advertisers as General Motors and their financing division GMAC, General Nutrition Centre (GNC), Maple Leaf Sports Entertainment, Toshiba, Redken, Sobe’s A-Rush and Heys International. She adds that the new magazine is also a natural fit for ‘consumer packaged goods, entertainment, alcoholic beverages, clothing brands, student travel and any other student-related products and services companies.’
Content will be written mostly by students for students and free distribution of the print edition will be through newsstand sales in campus locations across the GTA. For the second issue, distribution will be expanded to include other Ontario-based universities. The long-term goal is to boost circulation to 100,000, reaching all schools across Canada by 2008. The magazine’s debut will be animated during early September with the ‘Unite Tour,’ a series of parties hosted by MTV with live prize giveaways and performances by recording artist Jenna G. In time for the magazine’s second issue, a model search contest will be conducted.
www.campuslifemagazine.ca
