CMT Canada will premiere the first of six episodes of Plucked on October 2nd at 10 p.m. ET/PT, simulcasting it online and repeating the shows on Tuesdays at 7 p.m. and Saturdays at 6 p.m. The country music network is currently recruiting sponsors for the series itself and for the live finale – with arrangements to include product integration.
The cleverly named series takes six independent country artists who’ve each achieved regional and opening act-level success and transforms them into star material. Each episode follows the daily lives of a contender, after which they go to ‘music industry boot camp’ in Toronto, where such experts as Alan Frew (Glass Tiger), Ron Kitchener (RGK Entertainment Group) and Bonnie Fedrau (So Star Struck!) – give them guidance while they endure management consultations, style makeovers and the production of their own music videos.
CMT viewers will text message their votes for the winning act in a live, two-hour, in-studio special on November 13 at 9 p.m. ET. The winner gets $35,000 towards the making of their next music video.
www.cmtcanada.com/plucked
