In a live reenactment of something many TV viewers and cinema goers have seen on screen, youth activists will drop a five-story, anti-smoking banner from atop MTV’s Masonic Temple in Toronto this afternoon at 4:30 p.m. Inside the studio, hardcore Canadian band Silverstein will entertain a live audience and tape acoustic performances for MTV’s broadband channel, MTV Overdrive. The stunt is part of the Ontario Ministry of Health’s stupid.ca initiative to discourage youth from smoking.
