The Ford Motor Company of Canada just became the first advertiser to take advantage of CTV Digital, the recently launched multiplatform distribution strategy that combines the reach of conventional TV advertising with an innovative targeted digital media campaign. In addition to advertising across Canada on CTV conventional stations, the auto company has secured significant exposure for its 2007 Ford Edge on broadband via the CTV Broadband Network (www.ctv.ca) and on mobile, via the CTV Mobile Video News Service, currently available on Bell Mobility cell phones.
On CTV Broadband, a 15-second video ad and related banner for the vehicle can be seen on the news channel, which features hourly news wraps from CTV Newsnet as well as additional segments from CTV National News with Lloyd Robertson, plus W-FIVE and Canada AM. On Bell Mobility, an integrated custom Ford Edge video ad is also running in the opening sequence for CTV News updates on CTV Mobile Video News Service. Media edge is handling the campaign, which will run through September.
