Sunni Boot, president/CEO of Zenith Optimedia, responded to MiC‘s invitation to denizens of the mediaverse to speak up about what’s on their minds. Here’s what’s on hers: ‘OK, so networks and stations on both sides of our uncontested border believe in the idiom of more is better and even more is even better. Therefore, if three serial dramas are good for audiences, then ten will be fantastic!
‘But will they? Let’s face it, we already have a relationship with Lost, 24 and Prison Break. We care deeply about these people and want to see what’s happening to them each week, especially hotties Michael and Lincoln now that they’re out of prison and on the run. Shades of The Fugitive, only now there are two for the price of one.
‘But the question is, do we really have time to flirt with seven other serial dramas? From where I sit – unlikely, even if a couple more do make it to the ‘I cannot miss this show status.’ Bottom line? This is more likely to bring DVD revenues to producers than viewer revenue to networks.’
