BBM Analytics expands TV tracking service to Calgary

The recent introduction of BBM Canada's new BBM Analytics division, and the inclusion of Calgary in its tracking, means that competitive data from all four of Canada's major markets - Toronto, Vancouver, Montreal Franco and Calgary - are now available to BBM subscribers.

In another development, just in time for the broadcast month of September 2006, the commercial tracking data for Toronto, Vancouver and Calgary will begin to be linked to BBM-NMR's people meter ratings. Historical data for both Toronto and Vancouver linked to these ratings will be available in InfoSys retroactive to January 2003, while Montreal Franco data will continue to be linked to PPM ratings.
By Staff 
August 31, 2006

The recent introduction of BBM Canada’s new BBM Analytics division, and the inclusion of Calgary in its tracking, means that competitive data from all four of Canada’s major markets – Toronto, Vancouver, Montreal Franco and Calgary – are now available to BBM subscribers.

In another development, just in time for the broadcast month of September 2006, the commercial tracking data for Toronto, Vancouver and Calgary will begin to be linked to BBM-NMR’s people meter ratings. Historical data for both Toronto and Vancouver linked to these ratings will be available in InfoSys retroactive to January 2003, while Montreal Franco data will continue to be linked to PPM ratings.