Blockbuster Canada will likely ‘do well by doing good’ with its support of the ABC Canada Literacy Foundation’s ‘My Bee In A B-o-x’ national spelling bee. All 445 Blockbuster stores across Canada will offer a Spelling Games and Activities Toolkit to customers who rent or pre-purchase Akeelah and the Bee along with a complimentary guide to planning family bee nights. Blockbuster stores will also host three-hour, in-store spelling games and activities, with prizing for children and their families, on September 9, the day after International Literacy Day. Sharp Electronics and Maple Pictures are also contributing promotional elements and merchandise to the initiative.
