Exclaim! magazine is gearing up for its Aggressive Tendencies Tour, an annual cross-country concert tour to showcase the newest heavy music artists, and MuchLOUD has signed on as the exclusive presenting sponsor for the third year. The 2006 tour, which begins October 1 in Vancouver and ends on October 14 in Montreal, includes performances by Pelican, Daughters, and KEN Mode with guess openers in each city. MuchLOUD’s sponsorship includes a DPS feature in the mag that affiliates MuchLOUD with a relevant aggressive music discussion on touring bands. Christian Hamilton, national account exec for Exclaim!, says the relationship with MuchLOUD is a synergistic one that includes frequent on-air mentions of the tour on both MuchLOUD and Much Music.
‘Exclaim! lends an emerging music and street cred (to MuchLOUD) that can be difficult to reach for mediums that are not physically on the street and in the clubs, as Exclaim! is,’ he says. ‘Traditionally a crowd that’s wary of corporate branding, last year the tour sparked so much fervor it bridged this gap – the singer of the headlining band wrapped himself in the MuchLOUD banner for his on-stage set.’
The tour’s secondary sponsor is the D-TOX apparel brand. Exclaim! will be distributing 30,000 postcards promoting the tour with D-TOX information on one side and pertinent concert details on the other. In addition, Black Eyes and Broken Bones, a CD compilation of Canadian aggressive hardcore bands, will be distributed alongside D-TOX apparel at the merchandise table of each show, and each touring band member will receive D-TOX branded Exclaim! Aggressive Tendencies apparel.
