While P&G stayed camped out in top spot, Source for Sports and Walt Disney Pictures broke into the top 15 after long absences. Other companies – including General Mills, Daimler Chrysler and Subway – also showed up for the first time in awhile. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of August 25 to 31, 2006 versus the same time period last year.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Alliance Atlantis Vivafilm | Staples The Business Depot |
| 3 | L’Oreal Consumer Products | Wyeth-Ayerst Canada |
| 4 | Reckitt Benckiser | L’Oreal Consumer Products |
| 5 | The Brick | The Brick |
| 6 | Molson | Pfizer |
| 7 | Kartz Group | Alliance Atlantis Vivafilm |
| 8 | Kraft | General Mills |
| 9 | Unilever | Kartz Group |
| 10 | Wyeth-Ayerst Canada | Kraft |
| 11 | Ontario Lottery and Gaming | Daimler Chrysler |
| 12 | Labatt | Effem Foods |
| 13 | General Mills | Subway |
| 14 | Paramount Pictures | Source for Sports |
| 15 | Sears | Walt Disney Pictures |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of August 25 to 31, 2006 versus the English market for the same period last year.
Categories with the largest variety of TV commercials on the Canadian English market for the period of August 25 to 31, 2006
Advertisers during Season Premiere of PRISON BREAK
Monday August 21, 2006
| Bell Canada |
| Daimler Chrysler |
| Reitmans |
| Alliance Atlantis Vivafilm |
| Canadian Nuclear Association |
| Clorox |
| Maple Pictures |
| Molson |
| Nike |
| Ontario Secondary School Teachers’ Federation |
| Pfizer |
| Sony Pictures |
| tellsomeone.ca |
| Universal Pictures |
| Virgin Mobile Canada |
| Walt Disney Pictures |
| Warner Bros Pictures |
