Thanks to MTV’s new MySpace Tool Kit, fans of Laguna Beach can now decorate their myspace pages by downloading graphics from the series and e-vites to get their friends together to watch the show. Also, MTV Overdrive, Myspace, MSN, CTV and TSN partnered in a fun, non-traditional media effort that saw viewers across Canada being ‘telemarketed’ to alert them to the downloadable goodies and suggest that they tune in to the series.
MTV is also partnering with Student Price Cards (provider of discount cards for students to give them a break at such retailers as Aldo, Foot Locker, Roots and Sport Chek) to offer prize packs including DVDs of Laguna Beach‘s first season signed by heartthrob Stephen Coletti.
www.mtv.ca/lb3
