‘Consumers today are faced with an overwhelming number of entertainment choices across multiple platforms (so) it’s critical for broadcasters to create a strong online brand (to provide) the information they really want,’ says Astral Media’s interactive director Barbara Bailie. That’s why The Movie Network has begun enabling subscribers to tailor scheduling information and content based on their individual interest and preferences.
Users can create individual profiles and access personalized features on TMN’s home page, then build their own schedules, and have program reminders and viewing recommendations sent via email or SMS. If they select The Sopranos, for instance, other suggested series and movies in the same genre will be sent. As well, highlights from Movie Entertainment, TMN’s weekly entertainment show, will be available for streaming. TMN viewers can rack up ‘Movie Miles’ rewards including prizes, exclusive content and gifts.
www.themovienetwork.ca
