Although the official launch of Lavalife Magazine isn’t until next month, the online extension of Canada’s top-ranked dating site went live in late August. Advertisers in the debut issue of the monthly included Nike, Smirnoff Black Cherry, L’Oreal and Alliance Atlantis. Ad sales director Elizabeth Wetzel says the new magazine will leverage ‘an urban, hip lifestyle brand’ and keep its readers engaged with lively articles about dating issues, as well as contests and interaction. ‘In addition to standard IAB sizes,’ she says, ‘we offer new IAB half-page ads, roadblocks, section takeovers, site sponsorship, CRM and tailor-made advertising programs such as customized content and co-branding.’
Founded in 1987 and targeted to singles 18-34, Lavalife markets its web and telephone products in over 60 markets across Canada, the US and Australia and has more than 600,000 active members, who exchange 1.3 million messages daily.
www.lavalifemagazine.com
