GM, Kraft, Toyota zoom, P&G stands pat – ELODA ad analysis for September 8-14, 2006

GM, Kraft and Toyota zoomed up in the top 15, while Rogers and Alliance Atlantis Vivafilm dipped and Daimler Chrysler reappeared after an absence. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

GM, Kraft and Toyota zoomed up in the top 15, while Rogers and Alliance Atlantis Vivafilm dipped and Daimler Chrysler reappeared after an absence. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of September 8 to 14, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 L’Oreal Consumer Products General Motors
3 General Motors Sony Pictures
4 Kellogg Wyeth-Ayerst Canada
5 General Mills Kraft
6 Molson Toyota
7 Safeway L’Oreal Consumer Products
8 Government of Ontario Universal Pictures
9 Unilever General Mills
10 Alliance Atlantis Vivafilm Effem Foods
11 Kraft Daimler Chrysler
12 Rogers Communications The Brick
13 The Brick Rogers Communications
14 Labatt Pfizer
15 Touchtones Pictures Alliance Atlantis Vivafilm

Top 3 categories with the most new TV advertisers on the Canadian English market for period of September 8 to 14, 2006 versus the English market for the same period last year.

Top Categories Chart

Categories with the largest variety of TV commercials on the Canadian English market for the period of September 8 to 14, 2006

Top Categories Chart