Moving Canada’s largest business faculty to the downtown Toronto street that symbolizes Canadian commerce is not only a coup, but a one-of-a-kind gambit, at least in this country, says Ryerson biz dean Ken Jones. A joint venture of Ryerson University and Cadillac Fairview, the just-opened Ryerson Business Building stands at the southeast corner of Bay and Dundas streets. It houses nearly 28,000 students and includes the university’s new MBA programs as well as four bachelor of commerce programs and eight management research centres and institutes.
Jones says interest in naming rights is intense. Still up for grabs at press time were the building itself, a 500-seat auditorium, a huge atrium, 32 classrooms and several conference suites. What’s the value proposition of slapping a corporate moniker on any of them? Jones tells Media in Canada that companies could leverage not only the faculty’s sizzling hot new location, but also ‘build on our impact on Canadian business. With more than 1,000 graduates a year, we put more students into the business marketplace than any other school in Canada. We have very strong core programs and we’re linked to industries including retail, hospitality and tourism and information systems.’
www.ryerson.ca/faculties/business
