Marketers and advertisers looking to engage parents who go online now have one more option in KiddingAroundToronto.com. Started as a hobby a year ago, the site has relaunched – making its approximately 600,000 monthly hits (about 12,000 unique monthly visitors in the Toronto/GTA) available to sponsors.
The ‘one-stop shop’ offers banner-ad spots throughout its extensive directory of local products, services and events for babies, kids and parents. Other draws are an e-mag and newsletter, coupon options, contests and a parents’ chat zone. So far, says KAT director of operations Leslie Schneeweiss, top advertisers include Beaches Family Resorts and the Hummingbird Centre, but the doors are open for anyone looking to reach moms and pops.
