Talk about an ideal fit. To help excite a youthful target group for the new season of Doctor Who (premiering October 9 at 9 p.m. EST), CBC has partnered with THE MAGAZINE – Canada’s only monthly, retail youth magazine – to provide a primer on the world’s longest running sci-fi series. With the latest version of the Time Lord on its cover, the monthly will hit check-out counters in over 15,000 retail locations nationally, and be mailed to a paid subscription base of 19,000, on October 1.
Along with manga, contests, interviews, dvds, tv, video games, books, music and even pix of readers’ pets, the Toronto-based magazine, which is published by Community Programs Group, a division of Markplan, carries advertising for a broad variety of products and services with kid appeal.
www.themagazine.ca