ELODA ad analysis – Sept. 15-21, 2006

Pfizer tumbled to 14th spot this week from third place, while P&G and GM kept their top spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Pfizer tumbled to 14th spot this week from third place, while P&G and GM kept their top spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of September 15 to 21, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 CanWest Global Communications General Motors
3 General Motors Pfizer
4 L’Oreal Consumer Products Wyeth-Ayerst Canada
5 Kellogg L’Oreal Consumer Products
6 Safeway The Brick
7 Sony Pictures Daimler Chrysler
8 Rogers Communications Rogers Communications
9 Molson Sony Pictures
10 Twentieth Century Fox SC Johnson
11 Universal Pictures Paramount Pictures
12 General Mills Kraft
13 Kraft Unilever
14 Paramount Pictures Canadian Tire
15 Mattel Government of Ontario

Top 3 categories with the most new TV advertisers on the Canadian English market for period of September 15 to 21, 2006 versus the English market for the same period last year.

Top Categories Chart

Categories with the largest variety of TV commercials on the Canadian English market for the period of September 15 to 21, 2006

Top Categories Chart