Pfizer tumbled to 14th spot this week from third place, while P&G and GM kept their top spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of September 15 to 21, 2006 versus the same time period last year.
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | CanWest Global Communications | General Motors |
3 | General Motors | Pfizer |
4 | L’Oreal Consumer Products | Wyeth-Ayerst Canada |
5 | Kellogg | L’Oreal Consumer Products |
6 | Safeway | The Brick |
7 | Sony Pictures | Daimler Chrysler |
8 | Rogers Communications | Rogers Communications |
9 | Molson | Sony Pictures |
10 | Twentieth Century Fox | SC Johnson |
11 | Universal Pictures | Paramount Pictures |
12 | General Mills | Kraft |
13 | Kraft | Unilever |
14 | Paramount Pictures | Canadian Tire |
15 | Mattel | Government of Ontario |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of September 15 to 21, 2006 versus the English market for the same period last year.
Categories with the largest variety of TV commercials on the Canadian English market for the period of September 15 to 21, 2006