Calgary-HQ’d Vauntcom Media Corp. is planning to add the Air Canada Centre in Toronto to its roster of Canadian venues – where advertisers garner impressions by the millions on LCD and plasma screens. Among those marketers, says Glenn McConnell, SVP national advertising and business development, are Toyota and Maple Pictures (the Canadian spin-off of Lion’s Gate Films).
This week, Vauntcom held an official launch party at Toronto’s Rogers Centre, where 140 screens have been active since April. The company sells sound and motion ads in main concourses and washrooms at Calgary’s Pengrowth Saddledome, with 249 LCD displays, at Ottawa’s Scotiabank Place (170 displays), Edmonton’s Rexall Place (95 displays), and Vancouver’s GM Place (65 displays). ‘This is the first time anybody has really tied all these centres together,’ says McConnell.
www.vauntcom.com
