Eloda Ad Analysis – Sept. 29-Oct. 5, 2006

While P&G and GM continued to own the two top spots, there was quite a bit of movement lower down on the top 15 list. L'Oreal and Kraft climbed while Sobeys, Labatt, West Jet and Bayer appeared after absences.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid. Check out who’s topping the charts and which brands had the most new spots.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of September 29 to October 5, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 CanWest Global Communications L’Oreal Consumer Products
4 Universal Pictures Toyota
5 L’Oreal Consumer Products Sobeys
6 Ford Daimler Chrysler
7 Alliance Atlantis Vivafilm Kraft
8 SC Johnson Alliance Atlantis Vivafilm
9 Toyota General Mills
10 The Brick Labatt
11 Unilever Walt Disney Video
12 Campbell Soup Reckitt Benckiser
13 Effem Foods The Brick
14 Kellogg West Jet
15 Kraft Bayer

Top 3 categories with the most new TV advertisers on the Canadian English and French market for period of September 29 to October 5, 2006 versus the English and French market for the same period last year.

Top Categories Chart

Top Categories Chart