The newly opened Canadian Tire and Ryerson School of Business in Toronto has a crown, a sparkling new video board placed by the Outdoor Broadcast Network (OBN). Located at southeast corner of Bay Street and Dundas Street West, the 18×11-foot video board hangs above southbound traffic on Bay and eastbound traffic on Dundas and claims a reach of 323,000 people weekly, bringing OBN’s network audience to 6.8 million with 13 video board locations in Toronto, Vancouver, Edmonton, Winnipeg, Hamilton, Cambridge and Niagara Falls.

Development of the Bay-Dundas area is rapidly changing with the new university and retail locations, for major retailers Best Buy and Canadian Tire, and condo developments on the west side of Bay Street. This busy area of the city includes the Toronto Eaton Centre, Yonge-Dundas Square, the Atrium on Bay shopping and business centre, various entertainment clubs, theatres, bars and restaurants, all within blocks of this new video board location.