The Life Network has opened the door to fame for anyone who can prove they’re Canada’s best hairstylist, and is promising 10 finalists the chance to compete for the title in a seven-part series called Superstar Hair Challenge. The series aims to expose the process behind the making of the nation’s next top hairstylist, from their first audition to their crowning moment and all the drama in between.

Advertising and integration opportunities are in the works for the series, which shoots in January, but integration sales reps at Alliance Atlantis’s Synergy won’t name names quite yet.