To address the illicit use of brand names in keyword-driven campaigns hosted by search engines, Bathurst, NB-based IC-Agency developed and is now launching a new technological solution dubbed BrandSweeper. It enables companies to detect cybersquatters who are hijacking their web traffic and directing it elsewhere.

By evaluating redirected traffic, IC-Agency can supply clients with in-depth analysis spanning a variety of markets – after which corrective actions can be taken to limit the purchase of brand names to their owners and authorized retail affiliates. Free diagnostic checkups are available at www.brandsweeper.com.