Rerun of 2005 for top four spots – Eloda ad analysis Nov. 3-9, 2006

While the big four spent like it was 2005, Mattel, Sobey's, Kellogg and Daimler-Chrysler dropped off the list of top 15 TV advertisers.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of November 03 to November 09, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 The Brick The Brick
4 Sony Pictures Sony Pictures
5 Bell Globemedia Ford
6 Kraft L’Oreal Consumer Products
7 Wyeth-Ayerst Canada Walt Disney Pictures
8 Hasbro Wyeth-Ayerst Canada
9 Ford Ontario Lottery and Gaming
10 Novartis Consumer Health Canada Toyota
11 Mattel Twentieth Century Fox
12 Daimler Chrysler Effem Foods
13 Toyota Warner Bros Pictures
14 Universal Music Group Kraft
15 Kartz Group Pfizer

Top 3 categories with the most new TV advertisers on the Canadian English market for period of November 03 to November 09, 2006 versus the same period last year.

Top Categories Chart

Top Categories Chart