Must be almost that time of the year again. Toy makers Hasbro and Mattel zoomed to #2 and #4 respectively after being absent from the list of top 15 national TV advertisers for some time. Meanwhile, food purveyor Kraft jumped from #14 to #6.
All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts in both English- and French-speaking Canada, and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of November 10 to November 16, 2006 versus French market for the same time period.
| English market | French market | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Hasbro | Quebecor Media |
| 3 | General Motors | General Motors |
| 4 | Mattel | Daimler Chrysler |
| 5 | Wyeth-Ayerst Canada | Ford |
| 6 | Kraft | Wyeth-Ayerst Canada |
| 7 | L’Oreal Consumer Products | Kraft |
| 8 | The Brick | Pfizer |
| 9 | Ford | Molson |
| 10 | Effem Foods | Volkswagen |
| 11 | Pfizer | Kellogg |
| 12 | Daimler Chrysler | Toyota |
| 13 | Kellogg | GlaxoSmithKline |
| 14 | Ontario Lottery & Gaming | Dairy Farmers of Canada |
| 15 | Government of Canada | L’Oreal Consumer Products |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of November 03 to November 09, 2006 versus French market for the same time period.
