Ford, Microsoft, Future Shop and the Canadian Cancer Society took spots on Eloda’s list of top 15 advertisers for the week of Dec. 1-7, 2006, after absences. Meanwhile, Pfizer, Kellogg, Campbell Soup and Reckitt Benckiser dropped off it. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of December 01 to December 07, 2006 versus the same time period last year.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Wyeth-Ayerst Canada | Wyeth-Ayerst Canada |
| 3 | General Motors | L’Oreal Consumer Products |
| 4 | Bell Globemedia | Ford |
| 5 | Kimberly-Clark | The Brick |
| 6 | The Brick | Canadian Cancer Society |
| 7 | L’Oreal Consumer Products | Kraft |
| 8 | Daimler Chrysler | Effem Foods |
| 9 | Ford | General Motors |
| 10 | Winners | Peoples The Diamond Store |
| 11 | Unilever | Sobeys |
| 12 | Maple Leaf | Microsoft |
| 13 | Leon’s | General Mills |
| 14 | Subway | Future Shop |
| 15 | Kraft | Rogers Communications |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of December 01 to December 07, 2006 versus French market for the same time period.
