Ace of Cakes hits the Food Network’s Friday 10 pm time slot with Duff Goldman, owner of Baltimore-based Charm City Cakes, starting on Jan. 5. The program shows Goldman and his team of baking talents spending 20 to 100 hours to create the most extreme and intricately-designed cakes for weddings, graduations, birthdays and other special events. They use everything from power saws to blow torches, shaping their sweets into detailed likenesses of tequila bottles, hats, and a German Shepherd.

The series comes from the US. Marketers will be smiling at the first few episodes. Some of the cakes in the Jan. 5 premiere (which repeats on Saturday, Jan. 6 at 4 pm ET) give a nod or two to brands such as Jeep and X-box.