Visions of sugar plums, or at least equivalent modern holiday treats, danced through the airwaves on behalf of three food biggies – General Mills, Effem Foods and Kraft – during the week of Dec. 8-14. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of December 08 to December 14, 2006 versus the same time period last year.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Hasbro | Wyeth-Ayerst Canada |
| 3 | Wyeth-Ayerst Canada | General Mills |
| 4 | General Motors | Effem Foods |
| 5 | McCain | The Brick |
| 6 | McDonald’s | L’Oreal Consumer Products |
| 7 | Novartis Consumer Health Canada | Kraft |
| 8 | Kraft | Ford |
| 9 | L’Oreal Consumer Products | General Motors |
| 10 | Kimberly-Clark | Staples The Business Depot |
| 11 | Daimler Chrysler | Novartis Consumer Health Canada |
| 12 | General Mills | GlaxoSmithKline |
| 13 | Conservative Party of Canada | HMV |
| 14 | Mattel | Rogers Communications |
| 15 | Bell Globemedia | Sony |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of December 08 to December 14, 2006 versus French market for the same time period.
