The game, called Club k-os, is woven into a custom edition of Digital Chocolate’s Sin City-esque mobile game, Nightclub Empire, in which users hang out at virtual nightclubs. Club k-os will feature the artist’s likeness, and push his single ‘Sunday Morning.’ It will also have an embedded link to the carrier’s ringtone store where users can buy the song.

‘Wireless and mobile is a huge driver for where the [music] business is going,’ explains Sean Hutchison, director of digital marketing at Mississauga-based EMI Music Canada. ‘We want to extend that experience beyond just ringtones.’

Hutchison says the game aims to support efforts to promote k-os in other markets. ‘k-os is a very big name in Canada…we want to bring the k-os message to other territories,’ he says, adding that EMI decided to work with Digital Chocolate because of its strong connections with carriers stateside, and even globally.

Club k-os launched in Canada with Virgin Mobile on Dec 1, and will roll out on the other major carriers in January. Hutchison expects the game to launch in the US in February, and in Europe later in the year.