As the year turned, among the brands that showed up on the top TV advertisers list after absences were: Tim Hortons, Unilever, Vonage Holding, Subway, Oral-B Labs and McCain. New to the list is Australia’s Chrisco Hamper. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of December 29, 2006 to January 04, 2007 versus the same time period last year.
| 2005 | 2006/2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Wyeth-Ayerst Canada | General Mills |
| 3 | Bell Globemedia | The Brick |
| 4 | The Brick | Vonage Holding |
| 5 | Novartis Consumer Health Canada | Subway |
| 6 | Kraft | Oral-B Laboratories |
| 7 | Kimberly Clark | Government of Ontario |
| 8 | General Mills | GlaxoSmithKline |
| 9 | General Motors | Wyeth-Ayerst Canada |
| 10 | McDonald’s | Chrisco Hamper |
| 11 | L’Oréal Consumer Products | Unilever |
| 12 | Hasbro | Tim Hortons |
| 13 | McCain | Leon’s |
| 14 | GlaxoSmithKline | McCain |
| 15 | Honda | Bell Canada |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of December 29, 2006 to January 04, 2007 versus the same period last year.
