While P&G held its lock on top spot, a couple of auto companies and a duo of pharmaceutical biggies headed straight up. Meanwhile, brands making a comeback to the top 15 were L’Oreal, Maple Leaf and OLG. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of January 05, 2007 to January 11, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Wyeth-Ayerst Canada | The Brick |
| 3 | L’Oreal Consumer Products | Wyeth-Ayerst Canada |
| 4 | The Brick | Unilever |
| 5 | Rogers Communications | GlaxoSmithKline |
| 6 | General Motors | General Mills |
| 7 | Liberal Party of Canada | L’Oreal Consumer Products |
| 8 | General Mills | Subway |
| 9 | CanWest Global Communications | McCain |
| 10 | Novartis Consumer Health Canada | Toyota |
| 11 | Bell Globemedia | Government of Ontario |
| 12 | McCain | General Motors |
| 13 | Chrisco Hamper | Chattem |
| 14 | Pfizer | Ontario Lottery and Gaming |
| 15 | Campbell Soup | Maple Leaf |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of January 05, 2007 to January 11, 2007 versus the same period last year.
