From 23rd spot the previous week, Global TV zoomed to #8 – garnering even more attention than its recent headline news. Meanwhile, OLG and Sears held onto the top two spots. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of January 12, 2007 to January 18, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Wyeth-Ayerst Canada | Wyeth-Ayerst Canada |
| 3 | Rogers Communications | GlaxoSmithKline |
| 4 | CHUM Limited | McDonald’s |
| 5 | General Motors | L’Oreal Consumer Products |
| 6 | L’Oreal Consumer Products | The Brick |
| 7 | CanWest Global Communications | Campbell Soup |
| 8 | McCain | General Mills |
| 9 | Novartis Consumer Health Canada | General Motors |
| 10 | Labatt | Government of Ontario |
| 11 | Bell Globemedia | Unilever |
| 12 | The Brick | Toyota |
| 13 | Liberal Party of Canada | Reckitt Benckiser |
| 14 | Honda | Vonage Holdings |
| 15 | Nissan | McCain |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of January 12, 2007 to January 18, 2007 versus the same period last year.
