GOLTV Canada may be the key to reaching soccer fans in BC for the next three years. The specialty net, owned by Toronto-based Insight Sports, announced a multi-tiered marketing and broadcast sponsorship with the British Columbia Soccer Association yesterday.
The deal, valued at $500,000, gives GOLTV the ability to market directly to the association’s 120,000-plus active members. Games and sponsor exposure will hit multiple platforms – on-air, mobile and online at www.GOLTV.ca. An instructional DVD is also in production and will go out to all BCSA members upon sign-up.
