Marketers looking to reach Canadian sports fans at ESPN.com can now do it through TSN. The new agreement between the two brands gives Canadian advertisers the ability to purchase Internet exposure across both sites, including leader boards, skyscrapers and flash ads.
The ads on ESPN.com will be ‘geo-locked,’ targeting only the Canadian audience. Advertisers buying ads on both sites can target a larger market with the one-stop-shop approach. TSN.ca has an average of 2.3 million unique monthly visitors, while ESPN.com boasts 1.3 million unique monthly visitors from Canada alone.
