The Brick leapt from #6 to #2, GM climbed from #8 to #3, and (possibly prompted by the east’s cold snap) Campbell Soup jumped up two spots to become #5 on Eloda’s list of top 15 advertisers. Meanwhile, McCain and the Government of Ontario dropped off the list. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of January 19, 2007 to January 25, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Wyeth-Ayerst Canada | The Brick |
| 3 | General Motors | General Motors |
| 4 | The Brick | Wyeth-Ayerst Canada |
| 5 | McCain | Campbell Soup |
| 6 | Kraft | L’Oreal Consumer Products |
| 7 | L’Oreal Consumer Products | Ontario Lottery and Gaming |
| 8 | Chrisco Hamper | General Mills |
| 9 | CHUM Limited | CHUM Limited |
| 10 | CanWest Global Communications | GlaxoSmithKline |
| 11 | Bell Globemedia | Unilever |
| 12 | Rogers Communications | Toyota |
| 13 | Daimler Chrysler | Reckitt Benckiser |
| 14 | Ontario Lottery & Gaming | Vonage Holdings |
| 15 | GlaxoSmithKline | Daimler Chrysler |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of January 19, 2007 to January 25, 2007 versus the same period last year.
