Joining Kellogg, Bayer and Rogers in Eloda’s tally of top 15 TV advertisers in Canada’s English market last week were: GlaxoSmithKline, which climbed from #10 to #3; Toyota, jumping from #12 to #7; and Daimler Chrysler, which leapt from #15 to #8. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of January 26, 2007 to February 01, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | The Brick | Wyeth-Ayerst Canada |
| 3 | Bell Globemedia | GlaxoSmithKline |
| 4 | General Motors | General Motors |
| 5 | McCain | L’Oreal Consumer Products |
| 6 | Wyeth-Ayerst Canada | Rogers Communications |
| 7 | Rogers Communications | Toyota |
| 8 | Kraft | Daimler Chrysler |
| 9 | L’Oreal Consumer Products | Ontario Lottery & Gaming |
| 10 | Ford | General Mills |
| 11 | McNeil Consumer Products | CHUM Limited |
| 12 | Unilver | Unilever |
| 13 | CanWest Global | Campbell Soup |
| 14 | GlaxoSmithKline | Kellogg |
| 15 | Daimler Chrysler | Bayer |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of January 26, 2007 to February 01, 2007 versus the same period last year.
