Unilever jumped from #12 to #2, Campbell Soup soared from #13 to #8 and Rogers Communications climbed from #6 to #3. After a longish absence from the list of top 15 Canadian advertisers, the Heart & Stroke Foundation nabbed the #9 spot. Meanwhile, GlaxoSmithKline plummeted from #3 to #15. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of February 02, 2007 to February 08, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | Unilever |
| 3 | Kraft | Rogers Communications |
| 4 | McCain | General Motors |
| 5 | L’Oreal Consumer Products | L’Oreal Consumer Products |
| 6 | Wyeth-Ayerst Canada | Toyota |
| 7 | Bell Globemedia | Wyeth-Ayerst Canada |
| 8 | Bell Canada | Campbell Soup |
| 9 | The Brick | Heart & Stroke Foundation |
| 10 | Unilver | Daimler Chrysler |
| 11 | Ford | Ontario Lottery & Gaming |
| 12 | GlaxoSmithKline | Bayer |
| 13 | Daimler Chrysler | The Brick |
| 14 | Rogers Communications | CHUM Limited |
| 15 | Labatt | GlaxoSmithKline |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of February 02, 2007 to February 08, 2007 versus the same period last year.
