Who are the top spenders on TV today? GlaxoSmithKline zoomed from #15 to #3, Daimler Chrysler climbed from #10 to #4 and CHUM soared from #14 to #6. Meanwhile, Unilever dropped its presence from the #2 spot to #13, and Campbell Soup dropped from #8 to #12. Bayer and Ontario Lottery & Gaming fell off the top 15 list. But both Kellogg and General Mills reappeared on it after absences. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of February 09, 2007 to February 15, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | L’Oreal Consumer Products |
| 3 | Bell Globemedia | GlaxoSmithKline |
| 4 | Johnson & Johnson | Daimler Chrysler |
| 5 | The Brick | General Motors |
| 6 | Wyeth-Ayerst Canada | CHUM Limited |
| 7 | Kraft | General Mills |
| 8 | Bell Canada | Wyeth-Ayerst Canada |
| 9 | Rogers Communications | Rogers Communications |
| 10 | General Mill | Effem Foods |
| 11 | Honda | Kelloggs |
| 12 | Sears | Campbell Soup |
| 13 | L’Oreal Consumer Products | Unilever |
| 14 | McNeil Consumer Products | McNeil Consumer Products |
| 15 | Ford | The Brick |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of February 09, 2007 to February 15, 2007 versus the same period last year.
