As the International Advertising Festival’s official Canadian rep, the Globe & Mail is once again running its annual contest for advertising professionals and their clients. The newspaper will pick up the tab for two winning creatives and one client to attend the fest. It will also offer them $200,000 in ad space in the G&M or any of its affiliated publications from May to August of this year.
The submission deadline for the Globe & Mail‘s contest is March 30, and the winners will be announced on April 16.
As well, yesterday Yahoo launched the ‘Big Shot in Cannes’ contest – inviting agency pros to come up with ads that mimic the best of the consumer-generated bunch now featured on YouTube and other social media sites. The spots are to be multimedia and 30-seconds or less in length. The theme is ‘green’ and the content must encourage people to make the world a better place environmentally.
Yahoo’s stated intention is to give hands-on experience with consumer-generated media. While the contest is aimed at agency professionals, in true YouTube style, it’s a free-for-all that’s open to anyone who wants to take a shot at snagging bragging rights at Cannes.
Entrants in Yahoo’s contest must post their creations on a microsite before May 7, where they will be judged by a panel of well-known agency pros. Creators of the three submissions deemed best will win trips to Cannes. As well, their spots will be screened in the Palais and entered in the 2008 festival.
